Cookie Policy 🍪

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They contain information that the website can read when you return. Cookies are widely used to make websites work more efficiently, remember user preferences, and improve the user experience.

2. Cookies We Use

Red Tide Holding ApS uses cookies in three distinct categories, each serving different purposes and subject to different consent requirements.

2.1 Essential Cookies

These cookies are necessary for the core functionality of our website. They are automatically activated and do not require your consent.

• Session Management: Maintain your login status and session information while you browse the site.
• Security: Protect against fraud, malicious activity, and unauthorized access.
• CSRF Protection: Prevent cross-site request forgery attacks.
• Cookie Consent Storage: Remember your cookie preference choices for up to 12 months.

Retention Period: Session duration or up to 12 months for preference storage.

Consent Required: No. These cookies are essential and activated automatically.

2.2 Analytics Cookies

These cookies help us understand how you use our website, including which pages you visit, how long you stay, and what actions you take. This information allows us to improve the site's design, content, and functionality.

• Google Analytics 4 (_ga, _ga_XXXXXXX, _gid): Tracks anonymous usage data, page views, session duration, device type, browser information, and general user behavior patterns.
• Performance Metrics: Measures page load times, interaction rates, and other technical performance indicators.

Retention Period: Up to 14 months.

Consent Required: Yes. Analytics cookies are activated only after you click "Accept All Cookies" or explicitly enable them in the cookie preferences panel.

Tools Used: Google Analytics 4. IP anonymization is enabled to protect your privacy.

2.3 Marketing and Advertising Cookies

These cookies enable personalized advertising and track the effectiveness of our marketing campaigns across Google and Meta platforms. They are used for remarketing, conversion measurement, and audience segmentation.

• Google Ads Conversion Tracking: Records when you complete actions (form submissions, page visits, or other defined conversions) after clicking one of our advertisements.
• Google Remarketing Tag: Enables us to show personalized ads to you across Google's network after you visit our site.
• Meta Pixel: Measures conversions and enables retargeting on Facebook and Instagram platforms.
• Custom Audiences: Creates audience segments based on website activity for targeted ad delivery.

Retention Period: Up to 540 days (Google Ads default).

Consent Required: Yes. Marketing cookies are activated only after you click "Accept All Cookies" or explicitly enable them in the cookie preferences panel.

Note: We do not use marketing cookies to collect sensitive personal data relating to health, financial status, religion, political views, sexual orientation, or other special categories protected under GDPR.

3. Cookie Consent and Management

3.1 Consent Banner

When you first visit our website, a cookie consent banner appears at the bottom right of your screen. This banner presents three options:

• Accept All: Activates essential, analytics, and marketing cookies.
• Reject Non-Essential: Activates only essential cookies.
• Manage Preferences: Opens a detailed panel where you can toggle each cookie category independently.

3.2 Manage Preferences Panel

Click "Manage Preferences" to open a modal where you can individually control:

• Essential Cookies (always enabled, cannot be disabled)
• Analytics Cookies (optional)
• Marketing Cookies (optional)

Your selections are stored for 12 months. You can change your preferences at any time by clicking "Manage cookie preferences" in the footer or by clicking the consent banner again.

3.3 Browser Cookie Controls

You can also manage cookies directly through your web browser settings. Most modern browsers provide options to:

• Accept or reject all cookies
• Accept cookies only from specific sites
• Delete cookies when you close your browser
• View detailed information about stored cookies

Please note that disabling all cookies may affect the functionality of this website. Essential cookies cannot be disabled without limiting site functionality.

4. Third-Party Advertising and Remarketing

4.1 Google Ads Services

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may use Google Ads services to deliver advertisements tailored to your interests across various websites and platforms. This includes:

• Google Search Ads
• Google Display Network
• YouTube advertising
• Gmail ads

After visiting our site, you may see our ads on other websites, apps, or platforms you visit. This is known as remarketing.

4.2 Meta Pixel (Facebook/Instagram)

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time spent on our website
• Specific conversion events (form submissions, course enrollments)
• Custom audience membership for retargeting purposes

4.3 Remarketing Limitations

We do not create remarketing lists based on sensitive personal data. Specifically, we do not build audiences based on:

• Health or medical conditions
• Financial information or credit status
• Political or religious views
• Sexual orientation or gender identity
• Ethnicity or race

5. Advertising Technologies in Use

The following advertising and analytics technologies are active on this website:

• Google Ads (gtag.js / Google Tag Manager): Manages conversion tracking and campaign measurement.
• Google Analytics 4: Provides detailed website usage analytics.
• Google Remarketing Tag: Enables display remarketing across Google's network.
• Meta Pixel (Facebook / Instagram): Tracks conversions and enables retargeting on Meta platforms.

6. Opting Out of Personalized Advertising

You may opt out of personalized advertising at any time through the following channels:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Please note that opting out of personalized advertising does not remove ads entirely from the websites and platforms you visit. You will continue to see non-personalized advertisements that are not targeted to your interests.

7. Google Analytics Opt-Out

If you wish to completely disable Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on:

https://tools.google.com/dlpage/gaoptout

This add-on is available for most major browsers and will prevent your data from being sent to Google Analytics on any website that uses the standard Google Analytics implementation.

8. GDPR and UK GDPR Compliance

Users in the European Economic Area and the United Kingdom receive this cookie notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR.

Marketing and analytics cookies are activated solely after explicit, informed, freely given consent as required under GDPR Article 6(1)(a). Your consent is recorded with a timestamp and may be audited upon request.

You have the right to withdraw consent at any time by clicking "Manage cookie preferences" in the website footer or by clearing cookies via your browser settings. Withdrawal of consent does not affect the lawfulness of processing that occurred before withdrawal.

9. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Our primary partners and the data categories shared include:

9.1 Google LLC

• Cookie identifiers and device identifiers
• Conversion events (form submissions, page visits)
• Anonymized behavioral data
• Remarketing list membership

Data sharing with Google is governed by Google's Privacy Policy: https://policies.google.com/privacy

9.2 Meta Platforms, Inc.

• Pixel events and conversion data
• Custom audience membership
• Website interaction data

Data sharing with Meta is governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

9.3 Data Protection

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage you to review those policies directly.

10. Contact Forms and Lead Data

When you submit a contact form on our website, we collect the information you provide. This typically includes your full name, email address, phone number, and message content.

Legal Basis: Consent (GDPR Article 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Article 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to our Privacy Policy appears adjacent to every form submission button. Submitting a form constitutes acknowledgment of this policy and our data practices.

11. Your Privacy Rights

If you are located in the European Economic Area or the United Kingdom, you have the following rights under GDPR:

• Access (Article 15): Request a copy of all data we hold about you.
• Rectification (Article 16): Request correction of inaccurate or incomplete data.
• Erasure (Article 17): Request deletion of your data (right to be forgotten).
• Restriction (Article 18): Request limitation of how we process your data.
• Portability (Article 20): Receive your data in a structured, machine-readable format.
• Objection (Article 21): Object to processing based on legitimate interest.
• Withdraw Consent (Article 7.3): Revoke consent at any time without penalty.

To exercise any of these rights, email us at [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with your local data protection authority:

• EU Users: https://edpb.europa.eu
• UK Users: https://ico.org.uk

12. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by posting the updated policy on this page and updating the "Last Updated" date.

If changes significantly affect how we use cookies or your rights, we will provide notice at least 14 days before the changes take effect. Your continued use of our website after such changes constitutes your acceptance of the updated Cookie Policy.

13. Contact Us

If you have questions about this Cookie Policy, our use of cookies, or your privacy rights, please contact us:

14. Cookie Consent Verification

We maintain detailed records of all cookie consent decisions, including timestamps and user selections. These records are retained for a minimum of 3 years to ensure compliance with regulatory audit requirements.

If you have concerns about whether your consent was properly recorded, or if you need proof of your consent choices for compliance or legal purposes, please contact us at [email protected].